After years of overlaying (and collaborating in) the game, this 12 months GearJunkie has been named the ‘official media accomplice’ for the U.S. Journey Racing Affiliation.
Journey racing is an apex out of doors sport that requires teamwork, technique, and wilderness expertise. GearJunkie has an extended historical past with the game, together with expedition races in Patagonia, journey racing gear checks, and a sponsored race crew that in 2012 received the nationwide championship title.
This 12 months, we’re doubling down on the game with an official partnership and a sponsor to help all of it. For the 2022 season, GearJunkie will function the official media accomplice of the U.S. Journey Racing Affiliation (USARA). We’ll cowl races through reporters on the bottom and groups fashioned to take part in 10-plus aggressive occasions throughout the nation.
The partnership is part of a marketing campaign with Toyota Tundra, which additionally serves because the title sponsor of the 2022 USARA season. Content material on a brand new GearJunkie channel launching this spring will cowl journey racing and the 2022 season.
The USARA has been the nationwide organizing physique of journey racing since 1998. It offers security requirements, provides insurance coverage for race administrators, and aggregates rankings as groups compete and accumulate factors at occasions all through the season.
GearJunkie Joins 2022 Journey Racing
Greater than 100 journey races are scheduled for 2022. 1000’s of racers will compete on programs that require mountain biking, paddling, path operating, and navigation to checkpoints through map and compass strategies.
Races run from about 4 hours in size to 24 hours or extra relying on issue. The season culminates on the USARA Nationwide Championship race on Sep. 16-17 within the Sierra Nevada mountains of California.
“We couldn’t be extra excited for this partnership,” stated USARA Govt Director Michael Garrison.
“The GearJunkie undertaking and the all-new 2022 Toyota Tundra sponsorship will permit us to achieve an enormous viewers whereas offering extra price range to help our efforts to develop the game.”
Garrison famous the sponsorship will allow the nonprofit to advance initiatives just like the Ladies in AR marketing campaign; particular person mentoring for race administrators; and the help of a brand new Regional Championship circuit of occasions.
GearJunkie will launch its journey racing content material channel in Might. One of many sponsored groups, Group Toyota Tundra, makes its debut look this coming weekend on the Berryman Journey Race (April 8-9), an 18-hour occasion in Missouri.
The crew, captained by Justin Bakken, consists of Brian Mayer and Mari Chandler, which is identical squad that received the 2021 Nationwide Championship title.
We’re excited to dive deeper into the game of AR this 12 months. Look ahead to occasion protection, race experiences, crew profiles, journey 101 articles, and extra coming quickly.