After years of providing high-performance males’s searching attire, KUIU introduced the introduction of a full line of searching attire particularly designed for girls.
For context, that is KUIU’s first main effort at an entire ladies’s line. And, in some ways, it’s a redemptive step.
The model is, for lack of a extra excellent phrase, ballsy. And previous trials of tongue-in-cheek humor and advertising and marketing that missed the mark earned a little bit of criticism on our half.
However redemption is, in fact, a lovely factor. And this line seems to be rather more than a reversal on KUIU’s half.
It’s a whole-assed endeavor, with a complete lot extra coming.
We couldn’t be extra excited to see the model placing massive power right into a ladies’s line that appears to be badass, inexpensive, and complete.
Ladies’s Searching Garments, KUIU-Model
The preliminary launch consists of 9 types, together with rain gear, outerwear, insulation, midlayers, base layers, and equipment. The ladies’s line makes use of the identical know-how because the model’s closely examined efficiency males’s attire.
“Our objective was to create searching gear that ensures all ladies can comfortably and confidently hunt in probably the most difficult and demanding environments and circumstances,” says Kevin Wilkerson, VP of Model Advertising and marketing.
The preliminary items are at present out there on the KUIU web site, with new objects turning into out there by the summer season of 2022.
The ladies’s efficiency line is offered in KUIU’s Valo, Verde, and Vias Camo patterns.
A number of the key items of the gathering which are at present out there on-line embody:
We’ll add that the advertising and marketing from the model is on level on this go-round. Ladies hunters maintain their very own within the area, and due to this new line from KUIU, model fanatics don’t must put on males’s gear anymore.
“After years of analysis, testing, and improvement, this assortment is a full line-up of ultralight searching gear engineered with an obsessive consideration to suit, perform, and element. Exhausting examined and confirmed, it’s constructed to maintain ladies shielded from the weather whereas regulating their consolation,” KUIU writes.
We sit up for doing a full overview of the KUIU ladies’s package, in addition to seeing the place the items will land on the spectrum of the perfect searching gear for girls. Keep tuned.